EA Sports Is Right To (no registration downloads) Unleash Another Tiger Woods Golfing Video Game
No commentsBy writer@freevegasflashgames.net
Even though other sponsors (Tag Heur, Accenture, AT&T, Gillete) have cut some or all ties with embattled golfer Tiger Woods, Electronic Arts has decided to stay the course.
EA will release Tiger Woods PGA Tour Online by the end of January, in a show of support for the world’s biggest punching bag. Featuring Woods on the cover, the latest title will run on Mac and PC and be available to stream directly from the net. The game sounds interesting, but much of yesterday’s blog post from EA Sports President Peter Moore focused on the choice to stick with Tiger:
“This decision will no doubt create some attention and further speculation about Tiger Woods, and about his relationship with sponsors. With that in mind, I want to shed some light on why EA SPORTS has decided to continue with Tiger on the masthead of this game.
Our relationship with Tiger has always been rooted in golf. We didnt form a relationship with him so that he could act as an arms length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the worlds best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.
By his own admission, hes made some mistakes off the course. But regardless of whats happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history. At EA SPORTS, we make authentic sports simulations. When we say Its in the Game, it is not just a tag line but a statement about the quality and authenticity of the game experience. Tiger Woods PGA TOUR Online is truly representative of that rallying cry, and a game that all of us at EA SPORTS are proud to be delivering this month to sports console gaming fans around the globe.” A couple of observations:
EA didn’t have much of a choice with this one.
Sure, they could have changed the title. But Moore says the game has been in closed beta for eight months, with over 75,000 people involved. They were already all-in on this one, making it more complicated to change the cover athlete than keep it the same. That’s not normally the case, but it’s different with Tiger, who’s head and shoulders above every other golfer in the world. Had the scandal hit six months earlier, EA could have spent time on a new strategy… in this case, there was too little time and too much else to do.
Moving forward, it will still be difficult to cut ties with Woods.
As I mentioned, Woods is on another level when it comes to golf. He doesn’t win every week and even struggles from time to time, but Tiger is still hands-down the best golfer on the planet. While they may prefer to cut Woods loose, Electronic Arts will have a tough time finding someone to match his star power, unless Jack Nicklaus is landing on a throwback title. The Tiger Woods PGA Tour series has been incredibly successful and could lose sales with a new cover athlete - Padraig Harrington PGA Tour 11 doesn’t quite have the same ring, does it? And he was Player of the Year in 2008. I don’t think EA changes the brand unless something even crazier emerges, and that brings me to my next point:
For this type of sponsor, personal life doesn’t matter. It shouldn’t hurt EA much to keep Woods.
This is really the main point Moore was trying to make. For EA, their relationship with Tiger is based on his ability as a golfer. And it makes sense, right, since their product is a golf game. Everyone buying the game enjoys golf to some degree, although many were drawn to the sport by Tiger in the first place. Plenty of these people will ignore real-life golf while Woods takes his leave of absence, before returning to watch when he eventually returns. Fans of golf - video game, real or both - associate Tiger with the sport and care little about his personal life. Sure, the casual gamer may not buy the title, but I doubt the scandal has a big impact on sales.
With that said, the rules are different for a company like Accenture. While EA hired Woods for his golf game, Accenture paid for his image. Yes, that image includes Tiger’s work ethic and on-course skills, but they expect model behavior away from the game. Just think about the brands and what they stand for - EA is “in the game,” although Accenture is built on a reputation of high standards and strong ethics. Plus, as a consulting firm, they GIVE ADVICE… not really something that works well with Tiger’s image these days.
When it comes down to it, each brand is different and not every Tiger-related decision is equal. Nike, another sponsor to stay with Woods, is athletics-based. It makes sense that companies like that would make the same choice as EA. Of course, Nike may want to keep their “just do it” slogan out of Tiger’s ads… moving on… It’s still a tough decision for EA, but it’s the right one. When it comes down to it, Electronic Arts could have gone either way with this one. There were reasons to cut ties with Woods and reasons to stick with him. But in the end, EA made the right choice for the long-term sales of their video game product. When he’s is back on the course winning majors, Tiger will be like Kobe Bryant, Michael Vick and the other athletes we’ve seen forgiven by the American public. At that point, EA will be very happy with this decision.
The article writer is a game journalist. Playing in different sports console games tournaments, he publishes articles on the subject of the best xbox console game hints that he discovered on his own.
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Some Tips for buying new computer
By Jegadeesan Chinnaiyan
Some Tips for Buying a Computer
Buying a working laptop or computer is simply plain easier for a few than it is for others. People who’ve purchased and used a computer previously have already got a plan of what they need in a new computer. But those who are new to the computer world could get lost in the myriad of choices available.
The short answer to “What should I buy?” is “The best.” Obviously that answer is extremely subjective because “the best” to at least one person is certainly different to another. Our definition of “the best” is the fastest and the biggest, but even that leaves the computer newbie confused. Here’s a quick rundown of what the computer novice should do and why.
1. Buy a computer that has basic peripherals. Every computer can be broken down into four major components: CPU unit, monitor, keyboard, and mouse. For the newbie, it’s best to purchase a working laptop or computer that has all of these components included to ensure that when it’s taken home, assembling the pc is a straightforward matter of plugging things in where they belong. Save the individual purchases of these components for those who have more experience.
2. Decide what you’ll use the computer for. If you would like to use your computer for cruising the web, sending email, or performing simple word-processing or spreadsheet tasks, a working laptop or computer with the basic components that we just described should suffice. If you would like to use a computer to assist with a career in multimedia however, you’re going to need to accessorize your system with a scanner, printer, digital camera, tablet, or digicam for example. If you would like a computer to help with a career in music, you will need a high quality microphone and set of speakers.
3. Develop a budget and stick to it. What can you afford to spend on a brand new computer? Although the prices of computers are decreasing, they can still develop a hefty expense especially if you need additional peripherals described above. In addition, you’ll need to figure in costs for maintenance, servicing, and insuring.
4. Start comparison shopping and look for the “fastest and biggest.” By “fastest and biggest,” we mean the computer with the fastest processor, the fastest modem, the biggest memory, and the biggest hard drive capacity. Even if you think that you’ll never need the amount of speed or space available on the market today, it’s important to have in the event that you truly do need that much in the future. Having such a huge reserve will cut down on costs when the time relates to upgrade for more than what you may settle for in a working laptop or computer that provides less.
5. Stick with the better-known brands. Venturing off the beaten path with lessor-known brands is again, an adventure for those who have more experience with computers. Although those better-known brands may be a tad bit more expensive, the pc newbie will appreciate the comfort in purchasing a computer from a business that has a long record of building quality products, and that has the funds available for fulfilling returns, trades, servicing, and warranties.
6. Select a store. Having an idea of what you want in a working laptop or computer and what kind of computer that you need, your only task left is to select the place in which you want to buy it. There are a number of places available including computer store outlets, online stores, auction sites, used computer stores, or your friendly neighborhood yard sale. For the computer newbie, we recommend buying a working laptop or computer from a physical store. In a physical store, you have the opportunity to view the computer of interest in person and ask questions. New computer buyers also have access to store warranties, returns, trades, and services.
These suggestions should give the computer newbie an excellent start in selecting a quality computer for the first time and they apply to either Windows computers or Apple Macintosh computers. After making these decisions and eventually selecting one that matches your requirements, you can then venture into the fascinating world of software - a world that is simply as grand as the world of hardware!
You can find great information and products at http://www.webcreatorhub.com
Sunday, May 30th, 2010 at 5:20 pm and is filed under gaming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
